Routledge Companion to Strategic MarketingBodo Schlegelmilch, Russell S. Winer · First published 2020Open the Tome
Rediscovering the Essentiality of MarketingLuca Petruzzellis, Russell S. Winer · First published 2016Open the Tome
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)Russell S. Winer · First published 2005Open the Tome
Product Management 4th Edition (Mcgraw Hill Series in Marketing)Russell S Winer Donald R. Lehmann · First published 2004Open the Tome
Product managementDonald R. Lehmann, Russell S. Winer, Donald Lehmann, Russell Winer · First published 1994 · Latest edition 2001Open the Tome
Analysis for marketing planningDonald R. Lehmann, Russell S. Winer · First published 1988Open the Tome
An analysis of the time varying effects of advertisingRussell S. Winer · First published 1978Open the Tome
An econometric analysis of the effect of advertising on consumer behaviorRussell S. Winer · First published 1978Open the Tome
On family versus firm level analysis of the effects of advertisingRussell S. Winer · First published 1978Open the Tome
