Author

Scott A. Neslin

8 books found

Cover of History of Marketing Science

History of Marketing Science

Russell S. Winer, Scott A. Neslin · First published 2014

Cover of Advanced Database Marketing

Advanced Database Marketing

Kristof Coussement, Koen W. De Bock, Scott A. Neslin · First published 2013

Cover of Database Marketing

Database Marketing

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin · First published 2010

Cover of Database Marketing Analyzing And Managing Customers

Database Marketing Analyzing And Managing Customers

Scott A. Neslin · First published 2009

Cover of Promotion Dynamics

Promotion Dynamics

Scott A. Neslin, Harald J. van Heerde · First published 2009

Cover of Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series)

Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series)

Scott A Neslin · First published 2002

Placeholder cover for Consumer promotions and the acceleration of product purchases

Consumer promotions and the acceleration of product purchases

Scott A. Neslin · First published 1983

Cover of Analyzing consumer response to innovation

Analyzing consumer response to innovation

Scott A. Neslin · First published 1976