Perspectives on Promotion and Database MarketingRobert C. Blattberg, Greg M. Allenby · First published 2010Open the Tome
Customer equityRobert C. Blattberg, Gary Getz, Jacquelyn S. Thomas · First published 2001Open the Tome
The Marketing information revolutionRobert C. Blattberg, Rashi Glazer, John D. C. Little · First published 1994Open the Tome
