Perspectives on Promotion and Database MarketingRobert C. Blattberg, Greg M. Allenby · First published 2010Open the Tome
Perspectives On Promotion And Database Marketing The Collected Works Of Robert C BlattbergGreg M. Allenby · First published 2010Open the Tome
Choice Models in MarketingSandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby · First published 2008Open the Tome
Bayesian Statistics and MarketingPeter Rossi, Greg M. Allenby, Rob McCulloch · First published 2006Open the Tome
The identification, estimation, and testing of demand structuresGreg M. Allenby · First published 1988Open the Tome
