Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa · First published 2021Open the Tome
Advanced Methods for Modeling MarketsPeter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels · First published 2017Open the Tome
Modeling MarketsPeter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels · First published 2014Open the Tome
