Research Agenda for Digital TransformationJohn Q. Dong, Peter C. Verhoef · First published 2024Open the Tome
Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa · First published 2021Open the Tome
Consumer Informational PrivacyFrank T. Beke, Felix Eggers, Peter C. Verhoef · First published 2018Open the Tome
Creating Value with Big Data AnalyticsPeter C. Verhoef, Edwin Kooge, Natasha Walk · First published 2016Open the Tome
Loyalty ProgramsTammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef · First published 2011Open the Tome
