SPSS Companion for Lattin/Green/Carroll’s Analyzing Multivariate Data (Duxbury Applied)James M. Lattin, Douglas J. Carroll, Paul E. Green · First published 2004Open the Tome
All customers are not created equalJames M. Lattin, Harvard Business School, Stanford University. Graduate School of Business · First published 2008Open the Tome
Analyzing multivariate dataJames M. Lattin, James Lattin, Douglas Carroll, Paul Green · First published 2002Open the Tome
Introduction to the hospitality industryGerald W. Lattin, James E. Lattin, Thomas W. Lattin · First published 1998Open the Tome
Individual differences in response to consumer promotionsGwen Ortmeyer, James M. Lattin, David Bruce Montgomery · First published 1989Open the Tome
The dynamics of consumer response to price discountsJames M Lattin · First published 1988Open the Tome
