Marketing managementJohn Walker Mullins, John Mullins, Harper W Boyd Jr., Orville C. Walker, Jean-Claude Larreche · First published 2004Open the Tome
Measuring the Competitive Fitness of Global Firms 2001Jean-Claude Larreche · First published 2001Open the Tome
Markstrat3Jean-Claude Larréché, Jean-Claude Larreche, Hubert Gatignon · First published 1997Open the Tome
Meca Report on the Competitive Fitness of Global FirmsJean-Claude Larreche · First published 1997Open the Tome
