Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)Joseph F., Jr Hair, Christian M. Ringle, Marko Sarstedt, G. Tomas M. Hult · First published 2013Open the Tome
Essentials of marketing researchJoseph F. Hair, Jr., Joseph F. Hair, Mary Wolfinbarger, Robert P Bush, David J. Ortinau · First published 2007Open the Tome
Multivariate data analysis with readingsJoseph F. Hair · First published 1992 · Latest edition 1995Open the Tome