Building Models for Marketing DecisionsPeter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert · First published 2000Open the Tome
Market segmentationMichel Wedel, Wagner A. Kamakura · First published 1997 · Latest edition 2000Open the Tome
Agricultural Marketing and Consumer Behavior in a Changing WorldBerend Wierenga, Aad van Tilburg, Klaus Günter Grunert, Jan-Benedict E. M. Steenkamp, Michel Wedel · First published 1997Open the Tome
A Monte Carlo study into time-aggregation in continuous and discrete-time hazard modelsFrenkel ter Hofstede, Michel Wedel · First published 1996Open the Tome
