Author

Nigel Piercy

12 books found

Cover of Management Implications of New Information Technology

Management Implications of New Information Technology

Nigel F. Piercy · First published 1984 · Latest edition 2018

Cover of Management Information Systems

Management Information Systems

Nigel Piercy · First published 1986

Cover of Marketing Strategy and Competitive Positioning (6th Edition)

Marketing Strategy and Competitive Positioning (6th Edition)

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd · First published 2017

Cover of Export Strategy

Export Strategy

Nigel Piercy · First published 2014

Cover of Managing marketing information

Managing marketing information

Nigel Piercy · First published 1983

Cover of Marketing budgeting

Marketing budgeting

Nigel Piercy · First published 1986

Cover of Marketing organisation

Marketing organisation

Nigel Piercy · First published 1985 · Latest edition 2014

Cover of Tales from the Marketplace

Tales from the Marketplace

Nigel F. Piercy · First published 2012

Cover of Market-Led Strategic Change

Market-Led Strategic Change

Nigel F. Piercy · First published 1991 · Latest edition 2009

Cover of Strategic marketing

Strategic marketing

David W. Cravens, Nigel Piercy · First published 1982

Placeholder cover for Export marketing in the north of England

Export marketing in the north of England

Nigel Piercy · First published 1980

Cover of Low cost marketing analysis

Low cost marketing analysis

Nigel Piercy · First published 1978