Author

David W. Cravens

14 books found

Cover of Strategic Marketing David W Cravens Nigel F Piercy

Strategic Marketing David W Cravens Nigel F Piercy

David W. Cravens · First published 2012

Cover of Strategic marketing

Strategic marketing

David W. Cravens, Nigel Piercy · First published 1982

Cover of The Oxford handbook of strategic sales and sales management

The Oxford handbook of strategic sales and sales management

David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel Piercy · First published 2011

Cover of Strategic marketing management cases

Strategic marketing management cases

David W Cravens · First published 1993 · Latest edition 2002

Cover of 1993 Ama Educators' Proceedings

1993 Ama Educators' Proceedings

David W. Cravens · First published 1993

Cover of Strategic marketing management cases and applications

Strategic marketing management cases and applications

David W. Cravens · First published 1990

Cover of Marketing management

Marketing management

David W. Cravens · First published 1987

Cover of Readings and cases in marketing management

Readings and cases in marketing management

Alvin C. Burns, David W. Cravens · First published 1987

Cover of Marketing

Marketing

David W. Cravens · First published 1986

Cover of Strategic marketing cases and applications

Strategic marketing cases and applications

David W. Cravens · First published 1983

Cover of The sales manager's book of marketing planning

The sales manager's book of marketing planning

David W. Cravens · First published 1983

Cover of Market opportunity analysis for short-range public transportation planning

Market opportunity analysis for short-range public transportation planning

David W. Cravens · First published 1979

Cover of Marketing decision making

Marketing decision making

David W. Cravens · First published 1976

Cover of Marketing management perspectives and applications

Marketing management perspectives and applications

Robert B. Woodruff, Gerald E. Hills, David W. Cravens · First published 1976