Marketing in actionAndrew M. Forman, David W. Cravens, Robert B. Woodruff · First published 1986Open the Tome
Market opportunity analysis for short-range public transportation planningRobert B. Woodruff · First published 1981Open the Tome
Marketing management perspectives and applicationsRobert B. Woodruff, Gerald E. Hills, David W. Cravens · First published 1976Open the Tome