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Author

Paul M. Herr

4 books found

Cover of Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

Frank R. Kardes, Paul M. Herr, Norbert Schwarz · First published 2019

Cover of Handbook of consumer psychology

Handbook of consumer psychology

Paul M. Herr, Frank R. Kardes · First published 2007

Cover of Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

Paul M. Herr, Frank R. Kardes, Jacques Nantel · First published 2005

Using dominance measures to evaluate brand extensions

Paul M. Herr · First published 1993