Author

Frank R. Kardes

12 books found

Cover of Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

Frank R. Kardes, Paul M. Herr, Norbert Schwarz · First published 2019

Cover of Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos · First published 2015

Cover of Consumer behavior

Consumer behavior

Frank R. Kardes · First published 2011

Cover of Consumer Behavior, Science and Practice

Consumer Behavior, Science and Practice

Maria Cronley, Frank R. Kardes, Thomas Cline · First published 2010

Cover of Experiencing Consumer Behavior

Experiencing Consumer Behavior

Frank R. Kardes · First published 2010

Cover of Handbook of consumer psychology

Handbook of consumer psychology

Paul M. Herr, Frank R. Kardes · First published 2007

Cover of Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

Paul M. Herr, Frank R. Kardes, Jacques Nantel · First published 2005

Cover of Consumer behavior and managerial decision making

Consumer behavior and managerial decision making

Frank R. Kardes · First published 1999

Cover of Consumer Behaviour and Managerial Decision Making (World Student)

Consumer Behaviour and Managerial Decision Making (World Student)

Frank R. Kardes · First published 1999

Cover of Advances in Consumer Research

Advances in Consumer Research

Frank R. Kardes · First published 1996

Cover of A nonreactive measure of inferential beliefs

A nonreactive measure of inferential beliefs

Frank R. Kardes · First published 1987

Cover of Spontaneous inference processes in advertising

Spontaneous inference processes in advertising

Frank R. Kardes · First published 1986