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Author

William Lazer

11 books found

Cover of Hospitality and tourism marketing

Hospitality and tourism marketing

William Lazer, Melissa Dallas, Carl Riegel · First published 2006

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Cover of Marketing of hospitality services

Marketing of hospitality services

William Lazer · First published 1999

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Cover of Contemporary hospitality marketing

Contemporary hospitality marketing

William Lazer, Roger A. Layton · First published 1998

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Cover of Marketing 2000 and beyond

Marketing 2000 and beyond

William Lazer · First published 1990

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Cover of Emerging international strategic frontiers

Emerging international strategic frontiers

Chin Tiong Tan, William Lazer, V. H. Kirpalani, American Marketing Association. International Marketing Conference, American Marketing Association, National University of Singapore. School of Management · First published 1987

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Cover of Handbook of demographics for marketing and advertising

Handbook of demographics for marketing and advertising

William Lazer · First published 1987

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Placeholder cover for Managerial marketing

Managerial marketing

Eugene J. Kelley, William Lazer · First published 1967 · Latest edition 1973

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Cover of Social marketing: perspectives and viewpoints

Social marketing: perspectives and viewpoints

William Lazer · First published 1973

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Cover of Marketing management

Marketing management

William Lazer · First published 1971

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Placeholder cover for The knowledge industry: research consultants in perspective

The knowledge industry: research consultants in perspective

William Lazer · First published 1965

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Placeholder cover for Interdisciplinary contributions to marketing management

Interdisciplinary contributions to marketing management

William Lazer · First published 1959

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