Author

William O. Bearden

11 books found

Cover of Handbook of marketing scales

Handbook of marketing scales

William O. Bearden · First published 1993 · Latest edition 2011

Cover of Marketing

Marketing

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge · First published 2007

Cover of Marketing

Marketing

William O. Bearden, Raymond W. Laforge, Thomas N. Ingram, William Bearden, Thomas Ingram · First published 1995

Cover of Scaling Procedures

Scaling Procedures

William O. Bearden · First published 2003

Cover of Scaling Procedures

Scaling Procedures

Richard G. Netemeyer, William O. Bearden, Subhash Sharma · First published 2003

Cover of Marketing Looseleaf w/Power Web Package

Marketing Looseleaf w/Power Web Package

William O. Bearden · First published 2000

Cover of Marketing Paperback w/PowerWeb Package

Marketing Paperback w/PowerWeb Package

William O. Bearden · First published 2000

Cover of Color Acetates to Accompany Marketing

Color Acetates to Accompany Marketing

William O. Bearden · First published 1999

Cover of Business Week Edition to accompany Marketing

Business Week Edition to accompany Marketing

William O. Bearden · First published 1998

Cover of Marketing, Principles & Perspectives

Marketing, Principles & Perspectives

William O. Bearden, Thomas N. Ingram, Raymond W. Laforge · First published 1997

Cover of Marketing Career Guide

Marketing Career Guide

William O. Bearden · First published 1995