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Author

William R. Darden

4 books found

Cover of Patronage behavior and retail management

Patronage behavior and retail management

William R. Darden, Robert F. Lusch · First published 1983

Cover of Research Methods and Causal Modeling in Marketing (Proceedings Series (Amer Marketing Assn))

Research Methods and Causal Modeling in Marketing (Proceedings Series (Amer Marketing Assn))

William R. Darden · First published 1983

Placeholder cover for Marketing management and the decision sciences

Marketing management and the decision sciences

William R. Darden · First published 1971

Cover of The decision making game

The decision making game

William R. Darden · First published 1969