Author

Robert F. Lusch

17 books found

Cover of Commercial Society

Commercial Society

Cathleen A. Johnson, Robert F. Lusch, David Schmidtz · First published 2019

Cover of SAGE Handbook of Service-Dominant Logic

SAGE Handbook of Service-Dominant Logic

Robert F. Lusch, Stephen L. Vargo · First published 2018

Cover of Service-dominant logic

Service-dominant logic

Robert F. Lusch · First published 2014

Cover of Custom Retailing and ECommerce Chapters

Custom Retailing and ECommerce Chapters

Patrick M. Dunne, Robert F. Lusch, James R. Carver · First published 2013

Cover of Introduction to retailing

Introduction to retailing

Robert F. Lusch · First published 2011

Cover of Service-Dominant Logic of Marketing

Service-Dominant Logic of Marketing

Robert F. Lusch · First published 2006

Cover of Retailing

Retailing

Robert F. Lusch Patrick M. Dunne · First published 2005

Cover of Retailing

Retailing

Patrick M. Dunne, Robert F. Lusch · First published 2004

Cover of Cases in retailing

Cases in retailing

Robert F. Lusch · First published 1996

Cover of The Rose Petal

The Rose Petal

Robert F. Lusch, Patrick Dunne, Patrick Dunne Robert F. Lusch · First published 1995

Cover of Retail marketing

Retail marketing

Robert F. Lusch · First published 1993

Cover of Retail management

Retail management

Robert F. Lusch · First published 1990

Cover of Principles of marketing

Principles of marketing

Robert F. Lusch · First published 1987

Cover of 1985 Ama Educators Proceedings (Series No 51)

1985 Ama Educators Proceedings (Series No 51)

Robert F. Lusch · First published 1985

Cover of Patronage behavior and retail management

Patronage behavior and retail management

William R. Darden, Robert F. Lusch · First published 1983

Cover of Management of retail enterprises

Management of retail enterprises

Robert F. Lusch · First published 1982

Cover of Contemporary issues in marketing channels

Contemporary issues in marketing channels

Robert F. Lusch, Paul H. Zinszer · First published 1979