Service in the AI EraJim Spohrer, Paul P. Maglio, Stephen L. Vargo, Markus Warg · First published 2022Open the Tome
SAGE Handbook of Service-Dominant LogicRobert F. Lusch, Stephen L. Vargo · First published 2018Open the Tome
Toward a Better Understanding of the Role of Value in Markets and MarketingStephen L. Vargo, Robert F. Lusch, Naresh K. Malhotra · First published 2012Open the Tome
Service-Dominant Logic of MarketingRobert F. Lusch, Stephen L. Vargo, Ruth N. Bolton · First published 2006Open the Tome
