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Magical Tome

Cover of B2B Brand Management
First published
2006
Publisher
Springer
Pages
357 pages
ISBN
9783540253600

B2B Brand Management

The outer archives are busy

by Philip Kotler, Waldemar Pfoertsch

About this book

When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson.

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