Author

Waldemar Pfoertsch

9 books found

Cover of Humanism in Marketing

Humanism in Marketing

Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta · First published 2024

Cover of Instructor's Manual to H2H Marketing Case Studies

Instructor's Manual to H2H Marketing Case Studies

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj · First published 2024

Cover of H2H-Marketing

H2H-Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz · First published 2020

Cover of Transformational Sales

Transformational Sales

Philip Kotler, Marian Dingena, Waldemar Pfoertsch · First published 2015

Cover of Globalization of Chinese Companies

Globalization of Chinese Companies

Arthur Yeung, Katherine Xin, Waldemar Pfoertsch, Shengjun Liu · First published 2011

Cover of B2B Marka Yönetimi

B2B Marka Yönetimi

Philip Kotler, Waldemar Pfoertsch · First published 2010

Cover of Business to Business Marketing

Business to Business Marketing

Robert Vitale, Waldemar Pfoertsch · First published 2010

Cover of Ingredient Branding

Ingredient Branding

Philip Kotler, Waldemar Pfoertsch · First published 2010

B2B Brand Management

Philip Kotler, Waldemar Pfoertsch · First published 2006