Author

Alan Andreasen

15 books found

Cover of Strategic Marketing for Non-Profit Organisations : Pearson New International Edition

Strategic Marketing for Non-Profit Organisations : Pearson New International Edition

Philip Kotler, Alan R. Andreasen · First published 2013

Cover of Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

Alan Andreasen, Philip Kotler, Alan R. Andreasen · First published 2002 · Latest edition 2007

Cover of Social marketing in the 21st century

Social marketing in the 21st century

Alan R. Andreasen · First published 2005 · Latest edition 2006

Cover of Marketing Research That Won't Break the Bank

Marketing Research That Won't Break the Bank

Alan R. Andreasen · First published 2002

Cover of Ethics in Social Marketing

Ethics in Social Marketing

Alan R. Andreasen · First published 2001

Cover of Marketing social change

Marketing social change

Alan R. Andreasen · First published 1995

Cover of Expanding the audience for the performing arts

Expanding the audience for the performing arts

Alan R. Andreasen · First published 1990

Cover of Cheap but Good Marketing Research

Cheap but Good Marketing Research

Alan R. Andreasen · First published 1988

Cover of Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

Philip Kotier, Alan R. Andreasen · First published 1987

Cover of "Power potential" channel strategies in social marketing

"Power potential" channel strategies in social marketing

Alan R. Andreasen · First published 1981

Placeholder cover for Regulation and the disadvantaged

Regulation and the disadvantaged

Alan R. Andreasen · First published 1978

Cover of Social marketing in the ghetto

Social marketing in the ghetto

Alan R. Andreasen · First published 1975

Cover of The disadvantaged consumer

The disadvantaged consumer

Alan R. Andreasen · First published 1975

Placeholder cover for Improving inner-city marketing

Improving inner-city marketing

Alan R. Andreasen · First published 1972

Cover of Inner city business

Inner city business

Alan R. Andreasen · First published 1971