Author

Alan R. Andreasen

16 books found

Cover of Strategic Marketing for Non-Profit Organisations : Pearson New International Edition

Strategic Marketing for Non-Profit Organisations : Pearson New International Edition

Philip Kotler, Alan R. Andreasen · First published 2013

Cover of Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

Alan Andreasen, Philip Kotler, Alan R. Andreasen · First published 2007

Cover of Social marketing in the 21st century

Social marketing in the 21st century

Alan R. Andreasen · First published 2005 · Latest edition 2006

Cover of Marketing Research That Won't Break the Bank

Marketing Research That Won't Break the Bank

Alan R. Andreasen · First published 2002

Cover of Ethics in Social Marketing

Ethics in Social Marketing

Alan R. Andreasen · First published 2001

Cover of Marketing social change

Marketing social change

Alan R. Andreasen · First published 1995

Cover of Expanding the audience for the performing arts

Expanding the audience for the performing arts

Alan R. Andreasen · First published 1990

Cover of Cheap but Good Marketing Research

Cheap but Good Marketing Research

Alan R. Andreasen · First published 1988

Cover of Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

Philip Kotier, Alan R. Andreasen · First published 1987

Cover of "Power potential" channel strategies in social marketing

"Power potential" channel strategies in social marketing

Alan R. Andreasen · First published 1981

Placeholder cover for Regulation and the disadvantaged

Regulation and the disadvantaged

Alan R. Andreasen · First published 1978

Cover of Social marketing in the ghetto

Social marketing in the ghetto

Alan R. Andreasen · First published 1975

Cover of The disadvantaged consumer

The disadvantaged consumer

Alan R. Andreasen · First published 1975

Cover of The effects of role structure, decision type and household characteristics on consumer information source use under conditions of limited experience

The effects of role structure, decision type and household characteristics on consumer information source use under conditions of limited experience

Alan R. Andreasen · First published 1974

Placeholder cover for Improving inner-city marketing

Improving inner-city marketing

Alan R. Andreasen · First published 1972

Cover of Inner city business

Inner city business

Alan R. Andreasen · First published 1971