Metrike marketingBendle, Neil T.; Farris, Paul W.; Pfefier, Philip E.; Reibstein, David J. · First published 2014Open the Tome
Wharton on Dynamic Competitive StrategyGeorge S. Day, David J. Reibstein · First published 1997 · Latest edition 2008Open the Tome
Marketing MetricsPaul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · First published 2006Open the Tome
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)Donald R. Lehmann and David J. Reibstein · First published 2006Open the Tome
On analyzing interdependent decisions in marketingDavid J. Reibstein · First published 1976Open the Tome
Number of choices and perceived decision freedom as a determinant of satisfaction and consumer behaviorDavid J. Reibstein · First published 1974Open the Tome
