Marketing AnalyticsRajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox · First published 2021Open the Tome
Getting Multi-Channel Distribution RightKusum L. Ailawadi, Paul W. Farris · First published 2020Open the Tome
Improving Oversight and Coordination of Department of Defense Programs That Address Problematic Behaviors Among Military PersonnelJefferson P. Marquis, Coreen Farris, Kimberly Curry Hall, Kristy N. Kamarck, Nelson Lim, Douglas Shontz, Paul S. Steinberg, Robert Stewart, Thomas E. Trail, Jennie W. Wenger, Anny Wong, Eunice C. Wong · First published 2017Open the Tome
Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On LearningPaul W. Farris · First published 2014Open the Tome
Metrike marketingBendle, Neil T.; Farris, Paul W.; Pfefier, Philip E.; Reibstein, David J. · First published 2014Open the Tome
Marketing Research (Collection)Monique Reece, Paul W. Farris, Jamie Turner, Reshma Shah · First published 2011Open the Tome
Profit Impact of Marketing Strategy ProjectPaul W Farris · First published 2000 · Latest edition 2007Open the Tome
Marketing MetricsPaul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · First published 2006Open the Tome
Accounting for the Market Share-Roi RelationshipPaul W Farris, Mark E. Parry, Jr., Frederick E. Webster · First published 1989Open the Tome
Decisions in marketingLawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris · First published 1989Open the Tome
