Author

Neil T. Bendle

2 books found

Cover of Metrike marketing

Metrike marketing

Bendle, Neil T.; Farris, Paul W.; Pfefier, Philip E.; Reibstein, David J. · First published 2014

Cover of Marketing Metrics

Marketing Metrics

Paul W Farris, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein · First published 2006