MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer BehaviorWayne D. Hoyer; Deborah J. MacInnis; Rik Pieters; Angeline Close-Scheinbaum · First published 2017Open the Tome
Consumer BehaviourGavin Northey, Eugene Chan, Deborah J. MacInnis, Rik Pieters, Wayne D. Hoyer · First published 2020Open the Tome
Consumer Behavior, Loose-Leaf VersionWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters · First published 2017Open the Tome
Brand AdmirationC. Whan Park, Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss · First published 2016Open the Tome
Custom Consumer BehaviorWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters · First published 2013Open the Tome
Understanding Hope and Its Implications for Consumer BehaviorDeborah, J. MacInnis, Hae Eun Chun · First published 2007Open the Tome
Consumer behaviorWayne D. Hoyer, Deborah J. Macinnis · First published 2000 · Latest edition 2003Open the Tome
Assessing when increased media weight helps sales of real-world brandsDeborah J. MacInnis · First published 2002Open the Tome
Enhancing the managerial relevance of information-processing theory in an advertising contextDeborah J. MacInnis · First published 1990Open the Tome
