Co-Branding Strategies for Smart Luxury ProductsTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Sustainable Branding, Cultural Intelligence and Co-MarketingTheodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Sustainable Practices in the Fashion and Retail IndustryTheodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vijaya Kittu Manda · First published 2025Open the Tome
Technology-Driven Market Transformations for Digital Fashion and Smart LuxuryTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Driving Green Marketing in Fashion and RetailTheodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis · First published 2024Open the Tome
