Human-Centered Innovation, Ethics, and Consumer Behavior in Digital MarketsTheodore Tarnanidis, Vijaya Kittu Manda · First published 2026Open the Tome
AI-Driven Decision-Making for Diversity, Equity, and Inclusion in MarketingTheodore Tarnanidis · First published 2025Open the Tome
Co-Branding Strategies for Smart Luxury ProductsTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Diversity and Inclusion-Driven Marketing for Multicultural MarketplacesTheodore Tarnanidis, Maro Vlachopoulou · First published 2025Open the Tome
Sustainable Branding, Cultural Intelligence and Co-MarketingTheodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Sustainable Practices in the Fashion and Retail IndustryTheodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vijaya Kittu Manda · First published 2025Open the Tome
Technology-Driven Market Transformations for Digital Fashion and Smart LuxuryTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Consumer Experience and Decision-Making in the MetaverseTheodore K. Tarnanidis · First published 2024Open the Tome
Cross-Cultural Perspectives on Luxury MarketingTheodore K. Tarnanidis · First published 2024Open the Tome
Driving Green Marketing in Fashion and RetailTheodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis · First published 2024Open the Tome
Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in MarketingTheodore Tarnanidis, Jason Papathanasiou, Vasileios Ismyrlis, Vijaya Kittu Manda · First published 2024Open the Tome
New Trends in Marketing and Consumer ScienceTheodore K. Tarnanidis, Nikolaos Sklavounos · First published 2024Open the Tome
Reshaping Marketing Science in Wholesaling and RetailingTheodore K. Tarnanidis · First published 2024Open the Tome
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery IndustryTheodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou · First published 2023Open the Tome
Social Media and Online Consumer Decision Making in the Fashion IndustryTheodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis · First published 2023Open the Tome
Knowledge Management Practices in the Public SectorVasileios Ismyrlis, Theodore Tarnanidis, Efstratios Moschidis · First published 2019Open the Tome
Driving Agribusiness with Technology InnovationsTheodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou · First published 2017Open the Tome
