Co-Branding Strategies for Smart Luxury ProductsTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Diversity and Inclusion-Driven Marketing for Multicultural MarketplacesTheodore Tarnanidis, Maro Vlachopoulou · First published 2025Open the Tome
Sustainable Branding, Cultural Intelligence and Co-MarketingTheodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Technology-Driven Market Transformations for Digital Fashion and Smart LuxuryTheodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda · First published 2025Open the Tome
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery IndustryTheodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou · First published 2023Open the Tome
Driving Agribusiness with Technology InnovationsTheodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou · First published 2017Open the Tome
E-Innovation for Sustainable Development of Rural Resources During Global Economic CrisisZacharoula Andreopoulou, Vagis Samathrakis, Soulla Louca, Maro Vlachopoulou · First published 2013Open the Tome
